Welcome to the online press kit for Shivani Pathak
Transforming Financial Futures
Shivani Pathak, founder of Next Gen Money Coach, is a leading Certified Money Coach (CMC)® based in London. With a decade of experience spanning the US, UK, and India, Shivani has established herself as a trusted guide for affluent and ultra-affluent Gen X and Millennial individuals. She specializes in working with wealth creators and wealth inheritors. Her coaching practice uniquely combines elements of behavioral money coaching, traditional financial coaching, and mind-body health techniques, offering a holistic approach to financial well-being.
Individual Coaching
Pathak offers services tailored for affluent and ultra-affluent individuals, particularly wealth creators and wealth inheritors, who seek to build a healthy and empowered relationship with money, including two types of coaching packages:
Money Insight Program: This is her foundational program that takes place over four to six sessions. During these sessions, Pathak uncovers clients’ conscious and subconscious money beliefs, behaviors, and patterns to devise a roadmap for change.
Bespoke Programs: Pathak's bespoke programs are tailored to help clients deal with one or more specific challenges and can be as structured or unstructured as the client prefers. All coaching is delivered 1:1 via Zoom or in person (in London), and can be followed up with additional sessions on an as-needed basis.
Background
Pathak’s career began in the corporate world at Estée Lauder in New York, followed by roles in New York and London in the luxury and consumer tech world, with scale-ups supported by Rocket Internet, Gartner, and Battery Ventures. In addition to her work as an operator, Pathak was the founder of a jewelry brand, Taal Noir, heralded by Vogue UK as one of the leading independent jewelry brands to watch (2019). She has been an angel investor in beauty and lifestyle companies like Nykaa, Mented Cosmetics, and Ella K Parfums. In 2023, driven by a personal journey towards financial well-being, Pathak pivoted to money coaching, retraining in behavioral money coaching, financial coaching, and mind-body techniques, leading to the launch of Next Gen Money Coach.
Focus
Money & Well-Being: Pathak’s coaching explores the intersection of one’s relationship to money with one’s emotional, mental, physical and spiritual health, as well as its impact on interpersonal relationships, professional choices, and financial success. Her coaching methodology emphasizes the role of subconscious patterning in money-related behavior and decision-making.
Wealth Creators: When working with wealth creators, Pathak’s focus is on helping clients identify any limiting patterns that could impede their ability to create wealth, while maintaining their sense of overall well-being.
Wealth Inheritors: When working with wealth inheritors, Pathak helps her clients navigate the complexities of coming from significant wealth, with a focus on understanding the impact of family wealth on one’s life, navigating emotional and behavioral challenges related to inherited wealth, and preparing mentally for wealth transfers. She has a particular interest in helping clients understand and overcome generational money trauma and patterning.
Pathak’s approach is distinguished by her integration of behavioral money coaching, traditional financial coaching, and holistic well-being practices. Her expertise is further enhanced by her experience working directly for the founders at high-growth scale-ups, as well as her experience as a member of several networks for next generation members of family businesses and family offices. Her lived experience offers her a deep understanding of the challenges faced by her clients. This unique combination allows her to provide a safe, supportive space for clients to explore and transform their relationship with money.
Approach
Dedicated to empowering the next generation of wealth creators and wealth inheritors, Pathak believes in the importance of building a healthy relationship with money, enabling the next generation of affluent and ultra-affluent individuals to enhance their well-being, success, and prosperity while using their privilege as a force for positive change in the world.
Holistic Well-Being: Shivani integrates mind-body practices and spirituality into her coaching, offering a comprehensive approach that connects financial well-being with overall life satisfaction.
Background and Expertise: With her background as an affluent millennial woman with experience in various high-performance industries, Shivani offers a relatable and authentic perspective, enabling her to deeply understand and support her clients.
Qualifications
Shivani Pathak's rich and diverse background is supported by an impressive array of qualifications:
Certified Money Coach (CMC) – The Money Coaching Institute
Certified Financial Coach – Wise Monkey Financial Coaching
Certificate in Leading the Family Office – IMD Switzerland
MBA in General Management – NYU Stern School of Business
MA in Marketing – ESCP Europe
BA in History – University of Pennsylvania
Additionally, Pathak is a Certified Reiki Practitioner (Usui Reiki Level I & Level II) and is currently undergoing training in mind-body techniques at FMCA, the health coaching academy built in partnership with the Cleveland Clinic’s Institute of Functional Medicine.
Deeply committed to financial literacy and inclusion, Pathak volunteers her time with FLIC, the Financial Literacy and Inclusion Campaign backed by the Financial Times, where she works to promote financial education on a global scale.
"The sessions developed into a spiritual experience for me as they helped me become more self-aware and confident." — Senior Real Estate Consultant in Hong Kong
8 Money Types
Pathak uses eight Money Types to coach clients. There is a public website quiz. Which one are you?
The Innocent takes the ostrich approach to money matters. Innocents often live in denial, burying their heads in the sand so they won’t have to see what is going on around them. The Innocent is easily overwhelmed by financial information and relies heavily on the advice and opinions of others. Innocents are perhaps the most trusting of all the money archetypes because they do not see people or situations for what they are.
Victims are prone to living in the past and blaming their financial woes on external factors. Passive-aggressive (prone to acting out their feelings in passive ways rather than through direct action) in nature, Victims often appear disguised as Innocents, because they seem so powerless and appear to want others to take care of them. However, this appearance is often either a conscious or subconscious ploy to get others to do for them what they refuse to do for themselves.
Warriors set out to conquer the money world and are generally seen as successful in the business and financial worlds. Warriors are adept investors, focused, decisive, and in control. Although Warriors will listen to advisors, they make their own decisions and rely on their own instincts and resources to guide them. Warriors often have difficulty recognizing the difference between what appears to be an adversary and a worthy opponent.
Martyrs are so busy taking care of others’ needs that they often neglect their own. Financially speaking, Martyrs generally do more for others than they do for themselves. They often rescue others (a child, spouse, friend, partner) from some circumstance or other. However, Martyrs do not always let go of what they give and are repeatedly let down when others fail to meet up to their expectations. They have formed an unconscious attachment to their own suffering.
The Fool plays by a different set of rules altogether. A gambler by nature, the Fool is always looking for a windfall of money by taking financial shortcuts. Even though the familiar adage “a fool and his money are soon parted” often comes true, Fools often win because they are willing to throw the dice; they are willing to take chances. The Fool is really a combination of the Innocent and the Warrior. Like the Innocent, the Fool often suffers from impaired judgment and has difficulty seeing the truth about things. An adventurer, the Fool gets caught up in the enthusiasm of the moment, caring little for the details.
Creators/Artists are on a spiritual or artistic path. They often find living in the material world difficult and frequently have a conflicted love/hate relationship with money. They love money for the freedom it buys them, but have little or no desire to participate in the material world. The Creator/Artist often overly identifies with the interior world and may even despise those who live in the material world.
Tyrants use money to control people, events, and circumstances. The Tyrant hoards money, using it to manipulate and control others. Although Tyrants may have everything they need or desire, they never feel complete, comfortable, or at peace. The Tyrant’s greatest fear is loss of control. Tyrants are often overdeveloped Warriors who have become highly invested in their need for control and dominance.
The Magician is the ideal money type. Using a new and ever-changing set of dynamics both in the material world and in the world of the Spirit, Magicians know how to transform and manifest their own financial reality. At our best, when we are willing to claim our own power, we are all Magicians.
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Public website: nextgenmoneycoach.com.